The Coca-Cola Company maintains the longest continuous relationship with the Olympic Movement. The company sponsored the 1928 Olympic Games in Amsterdam, and has supported every Olympic Games since. Coca-Cola refreshes Olympic athletes, officials and spectators with its beverages during the Olympic Games. The company has developed a strong tradition of creating programmes and events to bring the spirit of the Games to consumers in Olympic host cities and around the world. Coca-Cola also works closely with National Olympic Committees to support athletes and teams in approximately 190 countries. Coca Cola became a charter member of the TOP Programme in 1986 under the exclusive product category of non-alcoholic beverages. In 2005, The Coca-Cola Company and the IOC extended their partnership agreement for an unprecedented 12 years until 2020. The Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups used to produce more than 230 brands of products. The company has local operations in over 200 countries around the world.
http://www.thecoca-colacompany.com/heritage/olympicgames_partnership.html